The Five P's Realtor Playbook \\\| Book, Free Training & CE \\\| Juwan Davis

Q: What is The Five P's Realtor Playbook?

It is a practical framework created by Juwan Davis to help real estate professionals improve preparation, branding, property media, marketing, systems, automation and practical AI use.

Q: Is the Five P's training free?

A free Five P's community course is currently in development and is planned to include nearly three hours of training, resources and ongoing education.

Q: Is The Five P's approved for continuing education?

West Virginia CE approval is pending. The Virginia CE application has not yet been submitted; submission is planned.

The Principle Behind the Playbook

Preparation changes performance.

The Five P's is built around a simple idea: you do not need to be a guru to build a better real estate business. You need preparation, consistency, professional presentation, and systems that actually work.

More than a book.

The Five P's is becoming a connected learning and implementation ecosystem: a published playbook, a free community course in development, formal continuing education, real-world media examples, and practical systems that help turn the framework into action.

The Framework

Five areas. One stronger business.

The course and playbook move from how you present yourself and your listings to how you stay visible, organize opportunity, follow up, and use technology without losing the human relationship.

01

Your Brand

Personal and professional branding, target audience, reputation, online presence, consistency, and how the Realtor is presented beyond an individual listing.

02

Property Media

Photography, video, drone, 360 tours, property preparation, media rights and intentional visual presentation.

03

Marketing

Property marketing, personal marketing, content pillars, repurposing, consistency and visibility beyond active listings.

04

Systems

CRM, lead pipelines, follow-up, scheduling, automation, AI and technology that supports rather than replaces the human element.

05

Action Plan

Review the framework, identify priorities, build an implementation plan and turn ideas into practical next steps.

The Five P's Realtor Playbook book cover by Juwan Davis

Published Now • Signed Copies Available for Pre-Order

Start with the playbook.

The Five P's Realtor Playbook is the entry point into the framework. Choose the format that works for you, then use this permanent Five P's hub to continue into free training, continuing education, resources, and implementation.

Pre-Order Direct from Juwan

Signed Paperback

Pre-order a personally signed paperback copy of The Five P's Realtor Playbook directly from Juwan Davis. U.S. shipping is included.

$24.99 SHIPPED

Pre-Order Signed Paperback

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Free Five P's Community

Learn The Five P's for free.

I'm building a free Five P's Realtor Playbook community for real estate professionals who want to go deeper than the book. The community will include an almost three-hour course walking through the framework, practical training, resources, and ongoing education around branding, media, marketing, systems, automation, and AI.

Free CommunityNearly 3 Hours of Training PlannedResources & Ongoing Education

Coming soon. This training is currently in development. This page will remain the permanent entry point as the Five P's ecosystem grows.

Community Access

Start with a 14-day HighLevel trial.

Start your HighLevel trial through Juwan Davis's referral link, then submit the community access form using the same email address you used for your trial. After your referral is verified, you'll receive access to the Five P's Community and training when access is available.

Start 14-Day HighLevel Trial Already Started? Request Access

Affiliate disclosure: The HighLevel trial link is an affiliate link. Juwan Davis may earn a commission if you become a paying HighLevel customer. Community access through this offer requires referral verification.

Formal Continuing Education

The Five P's CE Course

The CE course takes the framework into a structured educational format for licensed real estate professionals, with approximately three hours of material across branding, media, marketing, systems, automation, AI, and an implementation-focused action plan.

Explore the CE Course

CE credit is subject to applicable state approval and licensing requirements. Joining an interest list does not imply course approval or credit eligibility.

Current State Status

West VirginiaCE application/approval currently pending.

VirginiaCE application has not yet been submitted; submission is planned.

Five P's CRM + Implementation

Choose how much you want to build yourself.

Start with the Five P's system and templates, have Prime Intelligence build the implementation for you, or add AI Voice for another layer of call handling and lead capture.

Template / Self-Implementation

Five P's Playbook CRM

$297 / month

+ $297 one-time setup fee · $594 due today

Five P's Realtor CRM
Lead pipeline & contact management
Automated lead follow-up
Missed-call text back
Calendar & appointment booking
Reputation & review tools
Lead capture forms
Five P's Realtor Website Template
Lead Funnel Template
A2P setup guidance & onboarding
Five P's training & resources
Five P's Community access when available

Start Playbook CRM View Service Agreement

Done For You

Implementation Included

Five P's Playbook Pro

$497 / month

+ $500 one-time setup fee · $997 due today

Everything in the Five P's Realtor CRM
Customized lead pipeline & contact management
Done-for-you system configuration
Automated lead follow-up
Missed-call text back
Calendar & appointment booking
Reputation & review tools
Lead capture forms
Custom Realtor website
Done-for-you lead funnel
A2P setup & onboarding assistance
Five P's training & resources
Five P's Community access when available

Choose Playbook Pro View Service Agreement

Done For You + AI Voice

Five P's Playbook AI

$597 / month

+ $500 one-time setup fee · $1,097 due today

Everything in Five P's Playbook Pro
AI Voice setup
AI-powered call handling
Lead information capture
Appointment scheduling & routing
Custom Realtor website & funnel
System configuration & implementation
Five P's training & resources
Five P's Community access when available
AI/phone/SMS usage may carry applicable usage charges or limits

Choose Playbook AI View Service Agreement

All plans are recurring subscriptions. By purchasing, customers agree to the Five P's Service Agreement, including recurring billing and cancellation terms. Review the Service Agreement →

Before You Purchase

Review the Service Agreement.

The Five P's Service Agreement covers your selected plan, recurring billing, setup fees, the 30-day written cancellation notice, no-proration policy, onboarding responsibilities, A2P, usage-based services, websites and funnels, AI Voice, and other service terms.

Read the Five P's Service Agreement

From Education to Implementation

Learn it. Then put it to work.

The Five P's connects directly to the work I do across real estate media, business branding, and systems. Each brand has its own lane.

Prime View Media

Real estate and commercial media including photography, video, drone, property marketing and visual content.

Explore Prime View Media →

Juwan Davis Photography

Branding and event media for businesses and professionals who need stronger visual presentation and content.

Explore Juwan Davis Photography →

Prime Intelligence

CRM, automation, AI voice, websites, follow-up, reputation and practical business systems built around Systems Before Scale.

Prime Intelligence →

Juwan Davis, creator of The Five P's Realtor Playbook

About Juwan Davis

Built from operations, media, systems and implementation.

Juwan Davis is the creator of The Five P's Realtor Playbook and founder of Prime Intelligence. His background combines more than two decades of operations and management experience with hands-on work in real estate media, professional branding, websites, CRM systems, automation and practical AI implementation.

As a real estate media professional and FAA Part 107 commercial drone pilot, Juwan has worked directly around the day-to-day needs of real estate professionals through photography, video, drone media, property marketing and business systems. That combination of operations, media and technology is the perspective behind The Five P's.

The idea is simple: you do not need to be a guru to build a better real estate business. You need preparation, consistency and systems that actually work.

20+ YearsOperations & management experience

FAA Part 107Commercial drone pilot

Real Estate MediaPhotography, video, drone & property media

SystemsCRM, automation & practical AI

Questions

Five P's FAQ

What is The Five P's Realtor Playbook?

It is a practical framework created by Juwan Davis for real estate professionals, connecting branding, property media, marketing, systems, automation, AI and implementation planning around the principle “Proper Preparation Prevents Poor Performance.”

Is the book available now?

Yes. The Five P's Realtor Playbook is published in Kindle, paperback and hardcover editions.

Is the free Five P's course available now?

Not yet. The free community course is currently in development and is planned to include nearly three hours of training plus resources and ongoing education.

Is the course approved for CE credit?

West Virginia CE approval is currently pending. The Virginia CE application has not yet been submitted; submission is planned. The dedicated CE page will carry the current status as approvals and submissions change.

Is this only about technology and AI?

No. Technology is one part of the framework. The Five P's begins with branding, professional presentation, property media and marketing, then connects those areas to systems, follow-up, automation and practical AI.

What Five P's CRM plans are available?

Five P's Playbook CRM is $297 setup plus $297/month and is the template/self-implementation option. Playbook Pro is $500 setup plus $497/month and adds done-for-you implementation, a custom Realtor website and customized funnel. Playbook AI is $500 setup plus $597/month and adds AI Voice to the Pro implementation. Applicable AI, phone, SMS, email or other usage-based services may carry additional usage charges or limits.

Where do I go for CRM, automation or AI implementation?

Prime Intelligence is the implementation side for the Five P's CRM plans, automation, AI voice, websites, reputation, follow-up and business systems. See the CRM Plans section above for the three Five P's implementation levels.

The Five P's Realtor Playbook